Popular SEM & SEO Books

The following 7 SEM & SEO books are the current best-sellers. If you are looking for books about SEM & SEO, then these books will certainly help! If you know more books about SEM & SEO which are missing from the list below, please let us know!

Popular SEM & SEO Books

  • The Art of SEO: Mastering Search Engine Optimization
    The Art of SEO: Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. You’ll have access to special offers and discounts on various SEO tools and services.

  • The SEO Battlefield: Winning Strategies for Search Marketing Programs
    The SEO Battlefield: Winning Strategies for Search Marketing Programs

    With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs.

  • SEO Warrior: Essential Techniques for Increasing Web Visibility (Animal Guide)
    SEO Warrior: Essential Techniques for Increasing Web Visibility (Animal Guide)

    Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo.

  • SEO Warrior
    SEO Warrior

    Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo.

  • Piwik Web Analytics Essentials
    Piwik Web Analytics Essentials

    Packed with code and the necessary screenshots, this is a step-by-step comprehensive tutorial which will help you learn about Piwik quickly and easily,This book is for everyone ranging from a reader who is new to web analytics to a seasoned coding expert wanting to switch to Piwik from another analytics tool. If you are a newbie, you will learn to install Piwik, install tracking, and customize the JavaScript for their custom needs, as well as why they need to track their visitors. If you are an advanced reader, you will learn to mix JavaScript with PHP, Flash, and other languages in order to write plugins for custom software.

  • WordPress Search Engine Optimization – Second Edition
    WordPress Search Engine Optimization - Second Edition

    What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You’ll take your WordPress site to the next level; you’ll brush aside even the stiffest competition with the advanced tutorials in this book.

  • Search Engine Optimization
    Search Engine Optimization

    Web traffic is food, drink, and oxygen–in short, life itself–to any web-based business. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google.

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